OTHERWISE create a buzz
January 6, 2010 by: anaeita
Seattle is credited with being the birthplace of alternative music. Fair enough, they did turn out Sound Garden, Alice In Chains, Pearl Jam, and more recently The Decemberists and The Postal Service…but Vegas, known for phrases like “Vegas baby!” and “What happens in Vegas, stays in Vegas” is now being noticed for spawning talent that surpasses lounge acts.
The Killers, Panic! At The Disco and The Higher are natives to Sin City. Vegas Local band OTHERWISE is pushing forward this year in hopes of getting signed. OTHERWISE has received many kudos for their musical forte, and they definitely have what it takes to line the walls of the Hard Rock someday.
But like most business, bands and brands they are trying to find their footing, in a world where social media and reality collide and forecast profitability.
This can be a problem if concert attendance, and online presence don’t correlate. Online popularity can mean instantaneous global buzz. Keep your fans, followers and friends entertained and the possibilities are endless. But the real challenge is how exactly do you keep them entertained?
Well IKEA, the contemporary furniture store, used social networking in a very unique way, and the result was effortless viral marketing.
I suggest the boys of OTHERWISE don’t re-invent the wheel, but tailor it according to their needs. Perhaps instead of using furniture, allow fans to tag articles of clothing. The clothes will then be given to the winner at their next concert. The tagging feature will instantly expose the band to all of that person’s friends, and it will guarantee another fan showing up to the show to claim their prize.
my vote is to do an onslaught of gorilla-style marketing, using unique executions. I think the boys should go to the elevators of the Las Vegas Airport and sing an acoustic version of their hits. A little eccentric, but it’ll get people talking. It’s effortless for them to do what they love, and with Vegas being the home to many industry leaders, you never know who they might run into. If they put it onto YouTube, they can step back and watch the buzz go viral.
I’ll be brainstorming ways to get this band the online recognition it deserves over the coming post. If you want to check them out for yourself, go to their showcase show on Saturday, January 9, 2010 @ the Hard Rock Cafe on the strip.
